Pursuing a common marketing and advertising strategy, using the available finance effectively and building joint ventures with business creates a unified image of Hannover as a place to work and live. Combining the region’s strengths, HMG helps it hold its own against worldwide competition.

Hannover Marketing Gesellschaft was founded in 2001 by Hannover City Council (25% holding), Region Hannover (25%) and the private sector (50%). Every Euro that local companies contribute to HMG (currently 1.3 million) is matched by the City and Region.

HMG’s private sector stakeholders are TUI , Sparkasse Hannover, Deutsche Messe, AWD, Gilde Brauerei, Schlütersche Verlagsgesellschaft, VGH, Nord/LB, Hannoversche Leben, Hannover Concerts, Hannoversche Volksbank, Sennheiser, Verlagsgruppe Madsack, Stadtwerke Hannover, Union Boden, Brauerei Herrenhausen, Ströer DSM, Citygemeinschaft Hannover and Pro Region Hannover.