Privacy

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Privacy Policy

1. An overview of data protection

General

The following gives a simple overview of what happens to your personal information when you visit our website. Personal information is any data with which you could be personally identified. Detailed information on the subject of data protection can be found in our privacy policy found below.

Data collection on our website

Data collection on our website?

The data collected on this website are processed by the website operator. The operator's contact details can be found in the website's required legal notice.

How do we collect your data?

Some data are collected when you provide it to us. This could, for example, be data you enter on a contact form.

Other data are collected automatically by our IT systems when you visit the website. These data are primarily technical data such as the browser and operating system you are using or when you accessed the page. These data are collected automatically as soon as you enter our website.

What do we use your data for?

Part of the data is collected to ensure the proper functioning of the website. Other data can be used to analyze how visitors use the site.

What rights do you have regarding your data?

You always have the right to request information about your stored data, its origin, its recipients, and the purpose of its collection at no charge. You also have the right to request that it be corrected, blocked, or deleted. You can contact us at any time using the address given in the legal notice if you have further questions about the issue of privacy and data protection. You may also, of course, file a complaint with the competent regulatory authorities.

Analytics and third-party tools

When visiting our website, statistical analyses may be made of your surfing behavior. This happens primarily using cookies and analytics. The analysis of your surfing behavior is usually anonymous, i.e. we will not be able to identify you from this data. You can object to this analysis or prevent it by not using certain tools. Detailed information can be found in the following privacy policy.

You can object to this analysis. We will inform you below about how to exercise your options in this regard.

2. General information and mandatory information

Data protection

The operators of this website take the protection of your personal data very seriously. We treat your personal data as confidential and in accordance with the statutory data protection regulations and this privacy policy.

If you use this website, various pieces of personal data will be collected. Personal information is any data with which you could be personally identified. This privacy policy explains what information we collect and what we use it for. It also explains how and for what purpose this happens.

Please note that data transmitted via the internet (e.g. via email communication) may be subject to security breaches. Complete protection of your data from third-party access is not possible.

Notice concerning the party responsible for this website

The party responsible for processing data on this website is:

Hannover.de Internet GmbH
Vahrenwalder Str. 7
30165 Hannover
Deutschland

Telephone: +49 511 9357-440
Email: redaktion@hannover.de

The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (names, email addresses, etc.).

Revocation of your consent to the processing of your data

Many data processing operations are only possible with your express consent. You may revoke your consent at any time with future effect. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.

Right to file complaints with regulatory authorities

If there has been a breach of data protection legislation, the person affected may file a complaint with the competent regulatory authorities. The competent regulatory authority for matters related to data protection legislation is the data protection officer of the German state in which our company is headquartered. Here you can find a list of those data protection officers and their contact details.

Right to data portability

You have the right to have data which we process based on your consent or in fulfillment of a contract automatically delivered to yourself or to a third party in a standard, machine-readable format. If you require the direct transfer of data to another responsible party, this will only be done to the extent technically feasible.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and for the protection of the transmission of confidential content, such as the inquiries you send to us as the site operator. You can recognize an encrypted connection in your browser's address line when it changes from "http://" to "https://" and the lock icon is displayed in your browser's address bar.

If SSL or TLS encryption is activated, the data you transfer to us cannot be read by third parties.

Encrypted payments on this website

If you enter into a contract which requires you to send us your payment information (e.g. account number for direct debits), we will require this data to process your payment.

Payment transactions using common means of payment (Visa/MasterCard, direct debit) are only made via encrypted SSL or TLS connections. You can recognize an encrypted connection in your browser's address line when it changes from "http://" to "https://" and the lock icon in your browser line is visible.

In the case of encrypted communication, any payment details you submit to us cannot be read by third parties.

Information, blocking, deletion

As permitted by law, you have the right to be provided at any time with information free of charge about any of your personal data that is stored as well as its origin, the recipient and the purpose for which it has been processed. You also have the right to have this data corrected, blocked or deleted. You can contact us at any time using the address given in our legal notice if you have further questions on the topic of personal data.

Opposition to promotional emails

We hereby expressly prohibit the use of contact data published in the context of website legal notice requirements with regard to sending promotional and informational materials not expressly requested. The website operator reserves the right to take specific legal action if unsolicited advertising material, such as email spam, is received.

3. Data protection officer

Statutory data protection officer

We have appointed a data protection officer for our company.

Matthias Vieregge
Hannover.de Internet GmbH
Vahrenwalder Str. 7
30165 Hannover
Deutschland

Telephone: +49 511 9357-441
Email: datenschutz@hannover.de

4. Data collection on our website

Cookies

Some of our web pages use cookies. Cookies do not harm your computer and do not contain any viruses. Cookies help make our website more user-friendly, efficient, and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called "session cookies." They are automatically deleted after your visit. Other cookies remain in your device's memory until you delete them. These cookies make it possible to recognize your browser when you next visit the site.

You can configure your browser to inform you about the use of cookies so that you can decide on a case-by-case basis whether to accept or reject a cookie. Alternatively, your browser can be configured to automatically accept cookies under certain conditions or to always reject them, or to automatically delete cookies when closing your browser. Disabling cookies may limit the functionality of this website.

Cookies which are necessary to allow electronic communications or to provide certain functions you wish to use (such as the shopping cart) are stored pursuant to Art. 6 paragraph 1, letter f of DSGVO. The website operator has a legitimate interest in the storage of cookies to ensure an optimized service provided free of technical errors. If other cookies (such as those used to analyze your surfing behavior) are also stored, they will be treated separately in this privacy policy.

Server log files

The website provider automatically collects and stores information that your browser automatically transmits to us in "server log files". These are:

  • Browser type and browser version
  • Operating system used
  • Referrer URL
  • Host name of the accessing computer
  • Time of the server request
  • IP address

These data will not be combined with data from other sources.

The basis for data processing is Art. 6 (1) (f) DSGVO, which allows the processing of data to fulfill a contract or for measures preliminary to a contract.

Use of Google Maps

This website uses Google Maps API to display geographical information visually. When using Google Maps, Google also collects, processes and uses data about the use of map functions by visitors. You can find more information about Google's data processing in the Google Privacy Policy. There you can also change your personal data protection settings in the Data Protection Center.

Processing of personal data

Use of the Internet pages of Hannover.de Internet GmbH and its partners is generally possible without the disclosure of any personal data. If you wish to use special services of our company or our partners via our website, such as ordering brochures or booking accommodation, personal data must be processed. This is done by embedding components of third parties, so-called iframes. Processing then does not take place on the servers of Hannover.de Internet GmbH, but by third parties. Each iframe is preceded by a reference to the data protection declaration of the party responsible. In detail, this concerns the following areas or services.


Services offered by the Landeshauptstadt Hannover

The Landeshauptstadt Hannover uses an online tool, which is located on a server of the state capital, to make appointments with various municipal authorities and other municipal services.

The requested data is required for effective preparation of your appointment. Your data will be transmitted via an https-secured connection (SSL encryption) and used exclusively for the respective purpose in accordance with § 10 of the Data Protection Act. The usage data stored in the course of the electronic procedure, such as IP address, network service used and port, are stored for 30 days. An evaluation is only carried out in the event of misuse for educational purposes. The personal data entered voluntarily will only be kept for as long as necessary to process the request.

Resonsible for the processing is: Landeshauptstadt Hannover, Trammplatz 2, 30159 Hannover, phone + 49 511 168 - 0, fax + 49 511 168 - 42046, e-mail stadtverwaltung@Hannover-Stadt.de

The data protection regulations published by the Landeshauptstadt Hannover are available at https://e-government.hannover-stadt.de/online-terminvergabe/info/dshanno.html and provide information on the collection, processing and use of personal data by the Landeshauptstadt Hannover.


Services offered by the Region Hannover

Region Hannover uses an online tool located on a server of Region Hannover for the reservation of license plates and other services of Region Hannover.

The requested data is required for the performance of the service. Your data will be used exclusively for the respective purpose. The usage data stored in the course of the electronic procedure, such as IP address, network service used and port, are stored for 30 days. An evaluation is only carried out in the event of misuse for educational purposes. The personal data entered voluntarily will only be kept for as long as necessary to process the request.

Responsible for this processing is Region Hannover, Hildesheimer Straße 20, 30169 Hannover, Tel. +49 511 616-11000, Fax: +49 511 616-11001.

The data protection regulations published by Region Hannover, which can be accessed at https://wkz.hannit.de/cms/index, provide information on the collection, processing and use of personal data by Region Hannover.


Services offered by Hannover Marketing und Tourismus GbmH

This website integrates components of Hannover Marketing & Tourismus GmbH (HMTG). HMTG has the goal of marketing the 21 municipalities in the Hannover region nationwide. In addition, HMTG acts as a tourist service provider and offers all services relating to your stay in the Hannover region with its City Trip team (including the sale of adventure packages and city tours), the accommodation service and the Tourist Information. HMTG uses integrated components from the following companies through Iframes:

Hotel booking platform, adventure packages, city tours, onlineshop incl. ticketing

My.IRS GmbH
Dornierstr. 4
D-82178 Puchheim/GERMANY
E-Mail: info@tomas-travel.com
Web: www.tomas-travel.com
Telefon: +49 89 84102045
Telefax: +49 89 84102047
Registered office of My.IRS GmbH: D-82178 Puchheim
Munich Local Court, HRB 157049
Legal form: Gesellschaft mit beschränkter Haftung (GmbH)

Pay services via My.IRS GmbH

  • Datatrans (Mastercard, Visacard)
    Datatrans AG
    Kreuzbühlstrasse 26
    CH-8008 Zürich
    Schweiz 
    Handelsregister: Kanton Zürich, CH-400.3.008.700-8 
    UID-Nr (Mehrwertsteuer): CHE-100.847.043 MWST 
    Geschäftsleitung: Hanspeter Maurer, Bettina Reimers, Urs Kisling 
    Telefon: +41 44 256 81 91
    Fax: +41 44 256 81 98
    E-Mail: Allgemein: info@datatrans.ch 
  • PayPalOur website accepts payments via PayPal. The provider of this service is PayPal (Europe) S.à.r.l & Cie, S.C.A. (22-24 Boulevard Royal, L-2449 Luxembourg.
    If you select payment via PayPal, the payment data you provide will be supplied to PayPal based on Art. 6 (1) (a) (Consent) and Art. 6 (1) (b) DSGVO (Processing for contract purposes). You have the option to revoke your consent at any time with future effect. It does not affect the processing of data previously collected.

land in sicht AG
Brühlmatten 16
D-79295 Sulzburg/GERMANY
E-Mail: info@land-in.sicht.de
Web: www.land-in-sicht.de
Telefon: +49 7634 56956-0
Telefax: +49 7634 56956-99
Registered office of land in sicht AG: D-79295 Sulzburg
Local Court Freiburg i.Br., HRB 300725
Legal form: Aktiengesellschaft (AG)

Newsletter

Inxmail GmbH
Wentzingerstr. 17
D-79106 Freiburg/GERMANY
E-Mail: info@inxmail.de
Web: www.inxmail.de
Telefon: +49 761 296979-0
Telefax: +49 761 296979-9
Registered office of Inxmail GmbH: D-79106 Freiburg
Local Court Freiburg i.Br., HRB 5870
Legal form: Gesellschaft mit beschränkter Haftung (GmbH)

CvH Design GmbH & Co. KG
Manhagener Allee 25
D-22926 Ahrensburg/GERMANY
E-Mail: info@cvh-design.de
Web: www.cvh-design.de
Telefon: +49 4102 803941-0
Telefax: +49 4102 803941-9
Registered office of CvH Designl GmbH & Co. KG: D-22926 Ahrensburg
Local Court: Lübeck, HRA 6786 HL
Legal Form: Gesellschaft mit beschränkter Haftung (GmbH)

The client for the components is Hannover Marketing & Tourismus GbmH, Managing Director Hans Christian Nolte, Vahrenwalder Str. 7, 30165 Hannover. When the components are called up, the provider is informed that someone has visited the corresponding page of our website.

All data entered by the customer within the scope of order processing is stored. These include:

Name, first name
street address
payment details
email

The data that are absolutely necessary for delivery or order processing are passed on to third party service providers. As soon as the storage of your data is no longer necessary or legally required, it will be deleted.

The data protection regulations published by Hannover Marketing & Tourismus GmbH, which can be accessed at www.visit-Hannover.com/privacy-hmtg, provide information on the collection, processing and use of personal data by HMTG.

Hannover Living - digital eMagazine

A multimedia application from Issuu Inc. 131 Lytton Ave, Palo Alto, CA 94301, USA (hereinafter: Issuu) is integrated on our website via a JavaScript code, which enables you to access the "Hannover Living" magazine. Issuu uses cookies that enable an analysis of your use of the website. In this way Issuu collects and stores personal data such as the IP address and information about the time and duration of use. The transfer takes place if you have activated JavaScript in your browser. Further information on Issuu's terms of use and data protection can be found at http://issuu.com/legal/privacy


Services offered by Hannover Veranstaltungs GbmH

Hannover Veranstaltungs GmbH (HVG) is a wholly owned subsidiary of Hannover Marketing und Tourismus GmbH. It organizes the Maschsee Festival and the International Fireworks Competition Herrenhausen. It is also responsible for the lift in the New Town Hall, the Old Town flea market, the Old Town children's flea market and the rental of the Maschsee pavilion and offers its services via components integrated by Iframes from the following companies:

Ticketing

My.IRS GmbH
Dornierstr. 4
D-82178 Puchheim/GERMANY
E-Mail: info@tomas-travel.com
Web: www.tomas-travel.com
Telefon: +49 89 84102045
Telefax: +49 89 84102047
Registered office of My.IRS GmbH: D-82178 Puchheim
Munich Local Court, HRB 157049
Legal form: Gesellschaft mit beschränkter Haftung (GmbH)

Pay services via My.IRS GmbH

  • Datatrans (Mastercard, Visacard)
    Datatrans AG
    Kreuzbühlstrasse 26
    CH-8008 Zürich
    Schweiz 
    Handelsregister: Kanton Zürich, CH-400.3.008.700-8 
    UID-Nr (Mehrwertsteuer): CHE-100.847.043 MWST 
    Geschäftsleitung: Hanspeter Maurer, Bettina Reimers, Urs Kisling 
    Telefon: +41 44 256 81 91
    Fax: +41 44 256 81 98
    E-Mail: info@datatrans.ch
     
  • PayPal
    Our website accepts payments via PayPal. The provider of this service is PayPal (Europe) S.à.r.l & Cie, S.C.A. (22-24 Boulevard Royal, L-2449 Luxembourg.
    If you select payment via PayPal, the payment data you provide will be supplied to PayPal based on Art. 6 (1) (a) (Consent) and Art. 6 (1) (b) DSGVO (Processing for contract purposes). You have the option to revoke your consent at any time with future effect. It does not affect the processing of data previously collected.

land in sicht AG
Brühlmatten 16
D-79295 Sulzburg/GERMANY
E-Mail: info@land-in.sicht.de
Web: www.land-in-sicht.de
Telefon: +49 7634 56956-0
Telefax: +49 7634 56956-99
Sitz der land in sicht AG: D-79295 Sulzburg
Local Court Freiburg i.Br., HRB 300725
Legal form: Aktiengesellschaft (AG)

The client for the components is Hannover Veranstaltungs GmbH, Managing Director Hans Christian Nolte, Vahrenwalder Str. 7, 30165 Hannover. When the components are called up, the provider is informed that someone has visited the corresponding page of our website.

All data entered by the customer within the scope of order processing is stored. These include:

Name, first name
street address
payment details
email

The data that are absolutely necessary for delivery or order processing are passed on to third party service providers. As soon as the storage of your data is no longer necessary or legally required, it will be deleted.

The data protection regulations published by Hannover Veranstaltungs GbmH, which can be accessed at www.hannover.de/privacy-hvg, provide information on the collection, processing and use of personal data by HVG.

5. Social Media and Video Portals

We do not use plugins or buttons from social media or video portals on the pages of Hannover.de Internet GmbH. However, as embedded contents of third parties (iframes) may contain them, the corresponding data protection regulations follow here.

Facebook plugins (Like & Share buttons)

Iframes on this website may include plugins for the social network Facebook, Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. The Facebook plugins can be recognized by the Facebook logo or the Like button on our site. For an overview of Facebook plugins, see https://developers.facebook.com/docs/plugins/.

When you visit our site, a direct connection between your browser and the Facebook server is established via the plugin. This enables Facebook to receive information that you have visited our site from your IP address. If you click on the Facebook "Like button" while you are logged into your Facebook account, you can link the content of our site to your Facebook profile. This allows Facebook to associate visits to our site with your user account. Please note that, as the operator of this site, we have no knowledge of the content of the data transmitted to Facebook or of how Facebook uses these data. For more information, please see Facebook's privacy policy at https://de-de.facebook.com/policy.php.

If you do not want Facebook to associate your visit to our site with your Facebook account, please log out of your Facebook account.

Twitter plugin

Functions of the Twitter service may have been integrated into Iframes used on our website and app. These features are offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. When you use Twitter and the “Retweet” function, the websites you visit are connected to your Twitter account and made known to other users. In doing so, data will also be transferred to Twitter. We would like to point out that, as the provider of these pages, we have no knowledge of the content of the data transmitted or how it will be used by Twitter. For more information on Twitter's privacy policy, please go to https://twitter.com/privacy.

Your privacy preferences with Twitter can be modified in your account settings at https://twitter.com/account/settings.

Google+ plugin

Iframes on this website may use Google+ functions. It is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Collection and disclosure of information: Using the Google +1 button allows you to publish information worldwide. By means of the Google+ button, you and other users can receive custom content from Google and our partners. Google stores both the fact that you have +1'd a piece of content and information about the page you were viewing when you clicked +1. Your +1 can be displayed together with your profile name and photo in Google services, for example in search results or in your Google profile, or in other places on websites and advertisements on the Internet.

Google records information about your +1 activities to improve Google services for you and others. To use the Google + button, you need a globally visible, public Google profile that must contain at least the name chosen for the profile. This name is used by all Google services. In some cases, this name may also replace a different name that you have used to share content via your Google account. The identity of your Google profile can be shown to users who know your email address or other information that can identify you.

Use of collected data: In addition to the uses mentioned above, the information you provide is used in accordance with the applicable Google data protection policies. Google may publish summary statistics about users' +1 activity or share it with users and partners, such as publishers, advertisers, or affiliate websites.

Instagram plugin

Iframes on this website may contain functions of the Instagram service. These functions are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA 94025, USA.

If you are logged into your Instagram account, you can click the Instagram button to link the content of our pages with your Instagram profile. This means that Instagram can associate visits to our pages with your user account. As the provider of this website, we expressly point out that we receive no information on the content of the transmitted data or its use by Instagram.

For more information, see the Instagram Privacy Policy: https://instagram.com/about/legal/privacy/.

Tumblr plugin

Iframes on this website may use the buttons of the Tumblr service. It is operated by Tumblr, Inc., 35 East 21st St., 10th Floor, New York, NY 10010, USA.

These functions allow you to share a post or a page on Tumblr or to follow the provider on Tumblr. When you visit one of our websites using the Tumblr button, the browser establishes a direct connection to the Tumblr servers. We have no influence on the amount of data that Tumblr gathers and transmits with the plugin. Based on our current knowledge, we believe that the user's IP address and the URL of the respective website are transmitted.

Further information can be found in Tumblr's privacy policy at https://www.tumblr.com/policy/de/privacy.

LinkedIn plugin

Iframes on this website may use functions from the LinkedIn network. The service is provided by LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA.

Each time one of our pages containing LinkedIn features is accessed, your browser establishes a direct connection to the LinkedIn servers. LinkedIn is informed that you have visited our web pages from your IP address. If you use the LinkedIn “Recommend” button and are logged into your LinkedIn account, it is possible for LinkedIn to associate your visit to our website to your user account. We would like to point out that, as the provider of these pages, we have no knowledge of the content of the data transmitted or how it will be used by LinkedIn.

More information can be found in the LinkedIn privacy policy at https://www.linkedin.com/legal/privacy-policy.

XING Plugin

Iframes on this website may use features provided by the XING network. The provider is XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany.

Each time one of our pages containing XING features is accessed, your browser establishes a direct connection to the XING servers. To the best of our knowledge, no personal data is stored in the process. In particular, no IP addresses are stored nor is usage behavior evaluated.

For more information about data protection and the XING Share button, please see the XING privacy policy at https://www.xing.com/app/share?op=data_protection.

Pinterest plugin

Iframes on this website may contain functions of the Pinterest social network, operated by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA.

When you visit a page containing the Pinterest social plugin, your browser establishes a direct connection to the Pinterest servers. The plugin transmits this log data to Pinterest servers in the United States. This log data may include your IP address, the address of the websites visited, which also includes Pinterest features, browser type and settings, the date and time of the request, how you use Pinterest, and cookies.

More information about the purpose, scope and further processing and use of data by Pinterest, as well as your rights and options to protect your privacy, can be found in the privacy notices of Pinterest: https://about.pinterest.com/de/privacy-policy.

YouTube

Iframes on this website may use plugins from YouTube, which is operated by Google. The operator of the pages is YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

If you visit one of our pages featuring a YouTube plugin, a connection to the YouTube servers is established. Here the YouTube server is informed about which of our pages you have visited.

If you're logged in to your YouTube account, YouTube allows you to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.

YouTube is used to help make our website appealing. This constitutes a justified interest pursuant to Art. 6 (1) (f) DSGVO.

Further information about handling user data, can be found in the data protection declaration of YouTube under https://www.google.de/intl/de/policies/privacy.

Vimeo

Iframes on this website may use features provided by the Vimeo video portal. This service is provided by Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.

If you visit one of our pages featuring a Vimeo plugin, a connection to the Vimeo servers is established. Here the Vimeo server is informed about which of our pages you have visited. In addition, Vimeo will receive your IP address. This also applies if you are not logged in to Vimeo when you visit our website or do not have a Vimeo account. The information is transmitted to a Vimeo server in the US, where it is stored.

If you are logged in to your Vimeo account, Vimeo allows you to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your Vimeo account.

For more information on how to handle user data, please refer to the Vimeo Privacy Policy at https://vimeo.com/privacy.

6. Analytics

Matomo (formerly Piwik)

This website uses the open source web analytics service Matomo. Matomo uses so-called "cookies". These are text files that are stored on your computer and that allow an analysis of the use of the website by you. For this purpose, the information generated by the cookie about the use of this website is stored on our server. The IP address is anonymized before it is stored.

Matomo cookies remain on your device until you delete them.

The storage of Matomo cookies is based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

The information generated by the cookies about your use of this website will not be disclosed to third parties. You can prevent these cookies being stored by selecting the appropriate settings in your browser. However, we wish to point out that doing so may mean you will not be able to enjoy the full functionality of this website.

If you do not agree with the storage and use of your data, you can disable this feature here. In this case, an opt-out cookie will be stored in your browser to prevent Matomo from storing your usage data. If you delete your cookies, this will mean that the opt-out cookie will also be deleted. You will then need to reactivate it when you return to our site if you wish your activity not to be tracked.

Opt-Out-Cookie Matomo (Piwik)

Opt-Out-Modul of the Open Source analysis service Matomo

Here you will find the corresponding privacy policy.

7. Advertising

Our contractual partner MADSACK Medien Hannover GmbH & Co, August-Madsack-Str. 1, 30559 Hannover, is responsible for the target group-oriented provision of advertising on our pages and implements this in accordance with the following data protection declaration.

PRIVACY POLICY OF MADSACK MEDIEN HANNOVER GMBH & CO.

Creation of log files

When you visit our website, we collect data and information through an automated system. These are stored in the log files of the server (art. 6 par. 1 lit. f DSGVO).

We process personal data to deliver the contents of our website, to ensure the functionality of our information technology systems and to optimize our website. The data of the log files are stored separately from other personal data of the users.

The following data can be collected:

  • Information about the browser type and version used
  • The user's operating system
  • The user's Internet service provider
  • The IP address of the user
  • Date and time of access
  • Websites from which the user's system reaches our website (referrer)
  • Websites that are accessed by the user's system via our website.

Registration on one of our websites

If you wish to register on our website by entering personal data in order to take part in surveys or competitions, subscribe to newsletters or apply online, the data in the respective web form will be transmitted to us. The data will be processed exclusively for the respective purpose (Art. 6 Para. 1 lit. a, b, DSGVO, § 26 BDSG[new]).

During registration, the user's IP address and the date and time of registration are stored. This serves to prevent misuse of the services. The data will not be passed on to third parties. An exception exists if there is a legal obligation to pass on. Registration of the data is required for the provision of content or services. You will be informed in more detail in the respective contact forms about the purposes of the collection of the data collected there.

Ways to contact us

On our website there is a contact form that can be used for electronic contact.

The data protection officer can be reached at: MADSACK Mediengruppe, Datenschutz, August-Madsack-Straße 1, 30559 Hannover or by e-mail at datenschutz@madsack.de.

If a data subject contacts us via one of these channels, the personal data transmitted by the data subject are automatically stored (Art. 6 Para. 1 b, f DSGVO). This data is stored solely for the purpose of processing or contacting the person concerned.

Cookies / Data Analysis - General Information

When you visit our website, the web browser stores "cookies" (small text files) on your terminal device for a limited period of time (Art. 6 para. 1 lit. f DSGVO). The cookies can be transmitted when a page is called up and enable the user to be assigned. Cookies help to simplify the use of Internet pages for users. You can set your web browser to suppress the storage of "cookies". In individual cases, however, this may mean that personal online offers/services can no longer be used. If you wish to delete your cookies, please visit http://meine-cookies.org/cookies_verwalten/index.html.

Measuring method ("SZMnG") of INFOnline GmbH

Our website uses the measurement method ("SZMnG") of INFOnline GmbH (https://www.INFOnline.de) to determine statistical parameters about the use of our offers. The aim of the usage measurement is to statistically determine the number of visits to our website, the number of website visitors and their surfing behaviour - on the basis of a uniform standard procedure - and thus to obtain market-wide comparable values. For all digital offers made by members of the Informationgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e.V. (IVW - http://www.ivw.eu) or the studies of the Arbeitsgemeinschaft Online-Forschung e.V. (AGOF - http://www.agof.de), the usage statistics are regularly published by AGOF and the Media-Analyse e.V. working group. (agma - http://www.agma-mmc.de) and published with the performance value "Unique User" and by IVW with the performance values "Page Impression" and "Visits". These ranges and statistics can be viewed on the respective websites.

Legal basis for processing by INFOnline GmbH

Measurement by INFOnline GmbH using the SZMnG measurement method is carried out with legitimate interest in accordance with Art. 6 (1) (f) DSGVO. The purpose of the processing of personal data is the compilation of statistics and the creation of user categories. The statistics serve to be able to trace and document the use of our offer. The user categories form the basis for an interest-fair adjustment of advertising media and/or advertising measures. For the marketing of this website a usage measurement, which guarantees a comparability to other market participants, is indispensable. Our legitimate interest arises from the economic usability of the findings from the statistics and user categories and the market value of our website - also in direct comparison with third-party websites - which can be determined on the basis of the statistics.

In addition, we have a legitimate interest in making the pseudonymous data available to INFOnline, AGOF and IVW for market research purposes (AGOF, agma) and for statistical purposes (INFOnline, IVW). Furthermore, we have a legitimate interest in making the pseudonymized data available to INFOnline for the further development and provision of appropriate advertising material.

Type of data

INFOnline GmbH collects the following data, which is related to persons according to the EU DSGVO:

  • IP address: On the Internet, every device needs a unique address, the so-called IP address, to transmit data. The at least short-term storage of the IP address is technically necessary due to the functioning of the Internet. The IP addresses are shortened by 1 byte before any processing and are only processed further in anonymized form. No storage or further processing of the unabridged IP addresses takes place.
  • A randomly generated Client ID: To allow computer systems to be recognised, the further processing uses either a third-party cookie, a first-party cookie, a local storage object or a signature that is compiled from diverse information from your browser that is transmitted automatically. This identification is explicit for a browser, as long as the cookie or local storage object is not deleted. It is possible to measure the data and to subsequently assign it to the respective client identifier by accessing other websites that also use the measuring method ("SZMnG") of INFOnline GmbH. The validity of the cookie is restricted to a maximum of 1 year.

Use of the data

The measurement method of INFOnline GmbH, which is used on this website, determines usage data. This is done in order to collect the performance values for page impressions, visits and clients and to form further key figures (e.g. qualified clients). In addition, the measured data are used as follows:

  • A so-called geolocalization, i.e. the assignment of a website call to the location of the call, takes place exclusively on the basis of the anonymized IP address and only up to the geographical level of the federal states / regions. Under no circumstances can the geographical information obtained in this way be used to draw conclusions about the specific location of a user.
  • The usage data of a technical client (e.g. a browser on a device) is combined across websites and stored in a database. This information is used for the technical estimation of the social information age and gender and is passed on to the AGOF service providers for further range processing. Within the framework of the AGOF study, social characteristics are technically estimated on the basis of a random sample, which can be assigned to the following categories: Age, gender, nationality, professional activity, marital status, general household information, household income, place of residence, Internet use, online interests, place of use, type of user.

Opt-out from SZM measurement

By activating the opt-out function following this link, you object to participation in the SZM measurement. Please note that in order to activate the opt-out function effectively, a special cookie must be stored on the computer you are using and saved permanently. This cookie enables us to recognize you as an opt-out user and to exclude your website visits from measurement by the SZM. If you delete this cookie, you must activate the opt-out function again if you wish to object to the measurement of page views.

Data storage time at INFOnline GmbH

INFOnline GmbH does not store the complete IP address. The shortened IP address is stored for a maximum of 60 days. The usage data in connection with the unique identifier are stored for a maximum of 6 months.

Disclosure of data by INFOnline GmbH

The IP address as well as the shortened IP address are not passed on. For the preparation of the AGOF study, data with client identifiers are passed on to the following AGOF service providers:

Crashlytics/Answers

Crashlytics/Answers is used to record app installations and app crashes of news app and ePaper app users. Mobile ad IDs, installation UUID´s, Android IDs and IP addresses are stored. The IP address is read out to determine the geoinformation of the user. Answers keeps the identification data for 180 days. No clear names or email addresses are read out.

Link to the privacy and safety information of Crashlytics/Answers: https://docs.fabric.io/apple/fabric/data-privacy.html#fabric-will-be-gdpr-ready

Ströer

We use so-called cookies in several places on the websites we market. Among other things, they serve to make our advertising offer more user-friendly and effective. Cookies are small text files that are stored on your computer and saved by your browser. Cookies can be used to determine whether your computer has already communicated with the websites we market. Cookies do not cause any damage to your computer and do not contain any viruses.

The advertising on the websites marketed by us is optimised for you through the anonymous collection and processing of your usage behaviour with regard to predicted interests. For this purpose, third-party companies set cookies on your computer on our behalf that record usage data. This is such data that can be collected while you are browsing the pages of this online offer or clicking on advertising, for example. The anonymous usage data collected by means of the third-party companies used are also stored in a separate cookie of Ströer Digital Media GmbH. In this way we can analyse the use of online advertising that might be of interest to you and suit your preferences ("usage-based online advertising"). In no case personal data (such as name, address, e-mail address) will be stored. If IP addresses are collected, they are immediately made anonymous, so that a personal reference is excluded.

Further information and objection: https://www.stroeer.de/digitale-werbung/werbemedien/targeting-data/datenschutz.html
Ströer Digital Media GmbH, Kehrwieder 8-9, 20457 Hamburg, Germany. Further information is available at: www.stroeer.de/digitale-werbung/werbemedien/​targeting-data/datenschutz.html
Ströer SSP, St.-Martin-Straße 106, 81669 Munich. Further information at: www.stroeer.de/fileadmin/​user_upload/Datenschutz.pdf

Active International

On our website we use cookies and contents of Active International (Active International GmbH, Burggrafenstr. 5, 40545 Düsseldorf). For more information about cookies and privacy at Active International, please visit: http://www.activeinternational.de/cookies and www.activeinternational.de/​datenschutz

Teads

On our website we integrate contents of teads (Teads Deutschland GmbH, Poststr. 6, 20354 Hamburg). Further information is available at: teads.tv/privacy-policy/

Adyoulike

On our website we integrate contents of Adyoulike (ADYOULIKE SERVICE RGPD 37 RUE BOISSIERE 75116 PARIS). Further information: https://www.adyoulike.com/privacy_policy.php

Madsack Market Solutions NativeAds

Madsack Market Solutions GmbH's native advertising technology presents relevant advertising content in a trouble-free and native design. Data is collected and stored anonymously to control which content is played out and to analyze accesses. This primarily includes historical data, device information and cookies. Personal data is not collected as a matter of principle.
Should you wish to object to the use of cookies to optimise the content shown, you can do so at any time at http://d.madsack-native.de/opt-check 

Seeding Alliance

The Native Advertising Technology of the Seeding Alliance GmbH, Gustav-Heinemann-Ufer 74b, 50968 Cologne, presents relevant advertising content in a trouble-free and native design. Data is collected and stored anonymously to control which content is played out and to analyze accesses. This primarily includes historical data, device information and cookies. Personal data is not collected as a matter of principle. For more information on data protection at Seeding Alliance GmbH, please visit https://seeding-alliance.de/datenschutz/

Should you wish to object to the use of cookies to optimise the content shown, you can do so at any time at https://seeding-alliance.de/opt-out/ 

Conversion Tracking

On this page a so-called Conversion Tracking of the Seeding Alliance (Seeding Alliance GmbH, Gustav-Heinemann-Ufer 74b 50968 Köln) is used. When the conversion is completed, a cookie is used to determine whether the visitor has reached the target page via an advertising medium of the Seeding Alliance. Otherwise the visitor's data will not be stored, and each conversion will only be recorded once per visitor. Under no circumstances will personal data of the visitor be recorded.

Further information on data protection at Seeding Alliance GmbH and the use of cookies, including the option of opting out, can be found at  https://seeding-alliance.de/datenschutz/

tisoomi

For advertising this site works together with tisoomi-services (a service of tisoomi GmbH, Gänsemarkt 31, 20354 Hamburg). tisoomi uses so-called "cookies", text files which are stored on your computer and which enable an interest-based display of advertising. The information generated by the cookie about your use of this website (including your IP address) is transmitted to a server of tisoomi in Germany and stored there pseudonymised. tisoomi will use this information to optimise the display of advertising material in terms of content and, if necessary, to compile reports for the website operators. You may refuse the use of cookies by selecting the appropriate settings on your browser. By using this website you agree to the processing of the collected data by tisoomi and the aforementioned way of data processing for the stated purpose. You can object to the interest-based display of advertising by tisoomi at any time by using the'Opt-Out' option on the following page:  https://www.tisoomi-services.com/datasecurity

Plista

Our website is supported by a fully automatic recommendation technology of plista GmbH, Torstraße 33, 10119 Berlin. With the help of this technology we would like to improve the user-friendliness of our website by recommending to you, our visitors, articles and advertisements that are tailored to your individual interests (so-called usage-based advertising). In order to be able to play usage-based advertising, plista collects information about the usage behaviour of website visitors (so-called usage data) via cookies on all websites of the plista partner network and combines them with a random identification sign (so-called cookie ID) assigned by plista to pseudonymous usage profiles. Further information on this and plista's data protection can be found at https://www.plista.com/de/about/privacy/. Of course, you are free to deactivate usage-based advertising from plista at any time by declaring opt-out at https://www.plista.com/de/about/opt-out/

Twiago

twiago GmbH, Gustav-Heinemann-Ufer 72, 50968 Cologne, Germany, is commissioned by us to collect data for the delivery of usage-based online advertising. A cookie is stored on your computer to record usage behavior. All data is collected anonymously so that personal identification is excluded. Further information on the cookies and data protection used by twiago at twiago as well as an opportunity to object can be found at https://www.twiago.com/datenschutz/

User Feedback

We are interested in the opinion of our readers: For this purpose we use the tool "Usabilla" from Usabilla BV, Rokin 16, 1012 KR Amsterdam, Netherlands, via which our users can voluntarily give feedback on our offer via a feedback button. When participating, the tool collects personal data and information on the respective user request (specific or general feedback) through an automated system. The following data can be collected:

  • date and time of access
  • Geolocalization
  • browser version
  • Operating system
  • Display size
  • Terminal device

Under no circumstances can the geographical information obtained in this way be used to draw conclusions about the specific location of a user. If a user voluntarily provides personal data (e.g. name and e-mail address for contact purposes), this can be revoked at any time. The data will not be passed on to third parties.

Social Plugins

On this website, so-called Social Plugins ("Plugins") of Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"), Instagram LLC, 1601 Willow Rd Menlo Park CA 94025, USA ("Instagram"), Twitter Inc. 1355 Market Street, Suite 900 San Francisco, CA 94103, USA ("Twitter"), Pinterest Europe Ltd, Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland and Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

The social plugins are marked with the corresponding logo and the Google plugin is also marked "+1".

An embedded plugin is transferred to the respective provider each time the website is accessed, regardless of whether a user interaction - such as a click on "I like" - takes place. The data transfer is independent of whether a user access exists with the companies that offer the plugin or whether the user is logged in in his access at the time of the website call. Basic data in this case is the dynamic IP address and the current browser string. With the help of this data, user tracking and the creation of user profiles is possible.

Using the Facebook Like button as an example, the functionality of these plugins is easy to explain:

Once the user is logged in to Facebook, all data sent via the Like button can be linked to the user profile. Clicking the Like button also adds the information that the user found the content appealing to the profile.

The data of Facebook users who are not logged in and of persons without a Facebook account are also transferred to Facebook and processed for tracking and profiling purposes.

Further information on the purpose, scope and possibilities for protecting your privacy can be found in the relevant data protection information from Facebook, https://www.facebook.com/policy.php, Instagram, https://help.instagram.com/155833707900388, Twitter, https://twitter.com/de/privacy and Google, http://www.google.com/intl/de/policies/privacy/ (Art. 6 Para. 1 lit. a DSGVO).

Using YouTube in advanced privacy mode

We use YouTube to integrate videos. The videos are embedded in the extended data protection mode. YouTube uses cookies to collect information about visitors to its online content. YouTube uses them, among other things, to collect video statistics, to prevent fraud and to improve user-friendliness. This also leads to a connection with the Google DoubleClick network. Starting the video could trigger further data processing. We have no influence on that. For more information about privacy at YouTube, please see their privacy policy at: http://www.youtube.com/t/privacy_at_youtube

Whatsapp

In the mobile version of some websites it is possible to recommend content to others via Whatsapp. Using this feature, the sender sends a Whatsapp message with a selected content to a recipient selected by the sender. Data is only transferred to WhatsApp if this function is actively used. Details of WhatsApp's privacy policy can be found at: http://www.whatsapp.com/legal/.

Data protection information for interest-related advertising

Cookies may remain on your terminal device (PC, smartphone, tablet, etc.) to enable us to recognize your computer on the basis of the logged data (visit to our website including date and time, browser type, operating system, products that you have viewed on our website) on your next visit (Art. 6 Para. 1 lit. f DSGVO). Personal identification is not possible with these cookies. The rough information on your Internet use can also be used across websites. You can object to the use of cookies for interest-related advertising at any time by clicking on the links shown below on the following pages:

Under preference management on the website www.youronlinechoices.com you have the option of objecting to use-based online advertising by individual companies or by all companies.

Google AdSense

Our websites use Google AdSense, an online advertising service of Google Inc. "("Google"). Google AdSense uses "cookies", which are text files placed on the user's computer, to help the website analyze how users use the site. Google AdSense also uses so-called web beacons (invisible graphics). These web beacons can be used to evaluate information such as visitor traffic on the pages of this website. The information generated by cookies and web beacons about the use of this website (including the IP address of the users) and delivery of advertising formats is transmitted to a Google server in the USA and stored there. This information may be passed on by Google to Google's contractual partners. However, Google will not merge your IP address with other data stored by you.

Users can prevent the installation of Google AdSense cookies in various ways:

a) by setting the browser software accordingly;

b) by deactivating interest-based ads on Google;

c) by deactivating the interest-based advertisements of providers that are part of the "About Ads" self-regulation campaign:  http://www.aboutads.info/choices/

d) by permanent deactivation through a browser plug-in.

The settings under b) and c) are deleted when cookies are deleted in the browser settings.

Further information on data protection and cookies for advertising on Google AdSense can be found in Google's data protection declaration at http://www.google.de/policies/privacy/, in particular under the following links:

http://www.google.de/policies/privacy/partners/

http://www.google.de/intl/de/policies/technologies/ads

http://support.google.com/adsense/answer/2839090

Google AdWords

To draw attention to our services, we place ads on Google Adwords. These are displayed after search queries on Google. Our website uses cookies to record how many users have found us via one of our ads. We can optimise our advertisements with the anonymous statistics gained from this. Google stores the cookie when you click on an ad and can prevent it from being stored using your browser settings. In this case, your visit to our website will not be included in the anonymous user statistics. For more information, see the Google website statistics.

Google DoubleClick for Publishers (DFP) Small Business

Some of our sites use Google DoubleClick for Publishers (DFP) Small Business, a service that integrates ads from Google Inc. "("Google"). DFP Small Business also uses the Google services AdSense and DoubleClick Cookie.

Google DFP Small Business uses "cookies", which are text files placed on the user's computer, to help the website analyze how users use the site. Google DFP Small Business also uses so-called web beacons (invisible graphics). These web beacons can be used to evaluate information such as visitor traffic on these pages.

The installation of cookies can be prevented by a corresponding setting of the browser; however, we would like to point out that in this case not all functions of this website may be used in full. By using this website, the user agrees to the processing of data collected about him by Google in the aforementioned manner and for the aforementioned purpose. Furthermore, the collection of the data generated by the cookie and related to the use of the website to Google and the processing of this data by Google can be prevented by downloading and installing the browser plug-in available under the following link: 
https://www.google.com/settings/ads/anonymous?hl=de

In addition to the above-mentioned purposes, the information provided by the user is used in accordance with the applicable data protection regulations of Google.

Google Fonts

When you visit our site, Google servers load fonts to display on this site, unless the font is already in the browser cache. Google is responsible for processing the data sent when you request your browser.

About Google Fonts: https://fonts.google.com/about and https://www.google.com/policies/privacy/

Google Analytics

This website uses Google Analytics with the extension "_anonymizeIp()", a web analysis service of Google Inc. "("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site (art. 6 par. 1 lit. f DSGVO). With Google Analytics with the extension "_anonymizeIp()" your IP address will be cut back by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The information generated by the cookie about your use of this website (including your shortened IP address) is generally transmitted to a Google server in the USA and stored there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website and Internet use. The shortened IP address transmitted by your browser within the scope of Google Analytics will not be merged with other Google data. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de

Alternatively to the browser add-on or within browsers on mobile devices, <a href="javascript:gaOptout()" title="Set Google Analytics opt-out cookie"> please click this link</a> to prevent future collection by Google Analytics within this website (the opt out works only in the browser and only for this domain). An opt-out cookie is stored on your device. If you wish to delete your cookies in this browser, you must click this link again.

Google reCAPTCHA

We secure the transmission of forms through the service reCAPTCHA of the company Google Inc. By means of reCAPTCHA we make the distinction whether the input was made by a natural person or abusively by machine and automated processing. The service includes sending the IP address and any other data required by Google for the reCAPTCHA service to Google. For more information about Google Inc.'s privacy policy, please visit http://www.google.de/intl/de/privacy or https://www.google.com/intl/de/policies/privacy/

Using SoundCloud

Plugins of the social network SoundCloud (SoundCloud Limited, 33 St James Square, London SW1Y 4JS, UK) can be integrated on our pages. You can recognize the SoundCloud plug-ins by the SoundCloud logo on the affected pages.

When you visit our pages, a direct connection is established between your browser and the SoundCloud server after activating the plugin. SoundCloud receives the information that you have visited our site with your IP address. If you click the Like or Share button while logged into your SoundCloud account, you can link and/or share the content of our pages with your SoundCloud profile. This allows SoundCloud to associate the visit to our pages with your user account. We would like to point out that, as the provider of the pages, we are not aware of the content of the data transmitted or how SoundCloud uses it. For more information, please see SoundCloud's privacy policy at https://soundcloud.com/pages/privacy

If you do not want Soundcloud to be able to associate your visit to our pages with your SoundCloud account, please log out of your SoundCloud account before activating any SoundCloud plugin content.

Affiliate and Affiliate Programs

AWIN

We integrate the contents of our partner AWIN (AWIN AG, Eichhornstraße 3, 10785 Berlin) into our internet offers. Advertisements are placed through AWIN's affiliate program and a commission is paid out in the event of a click by site visitors.

For this purpose, a cookie is set when you visit our website.

You can prevent the setting of cookies at any time by changing your browser settings and, if necessary, delete cookies already set with your browser.

Further information on AWIN can be found in the data protection declaration at https://www.awin.com/de/rechtliches/privacy-policy.

Affilinet

We integrate contents of our partner Affilinet (Affilinet GmbH, Sapporobogen 6 - 8, 80637 Munich) into our internet offers. Advertisements are placed through Affilinet's affiliate program and a commission is paid out in the event of a click by site visitors.

For this purpose, a cookie is set when you visit our website.

You can prevent the setting of cookies at any time by changing your browser settings and, if necessary, delete cookies already set with your browser or have a blocking cookie set on the Affilinet site.

Further information about Affilinet can be found in the data protection declaration at http://modules.affili.net/consent/publisher/842644

Amazon Affiliate

Our Internet offers include the contents of our partner Amazon (Amazon Europe Core S.à.r.l., 5 Rue Plaetis, L-2338 Luxembourg, Luxembourg). Advertisements are placed through Amazon's affiliate program and a commission is paid out in the event of a click by site visitors.

For this purpose, a cookie is set when you visit our website.

You can prevent the setting of cookies at any time by changing your browser settings and, if necessary, delete cookies already set with your browser.

Further information on Amazon can be found in the data protection declaration at https://www.amazon.de/gp/help/customer/display.html?nodeId=3312401

If the processing of personal data takes place on the basis of consents, these can be revoked form-free at any time.

With regard to such personal data processed by us or a third party for the protection of legitimate interests, any data subject has the right at any time to object formally to such processing for reasons arising from his or her particular situation.

Use of contact information

The use of published postal addresses, telephone or fax numbers and email addresses for marketing purposes is prohibited, offenders sending unwanted spam messages will be punished.

Booth: 11.05.2018

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In addition, the MADSACK Media Group uses the Nugg.ad system of nugg.ad GmbH, Tamara-Danz-Str. 1, 10243 Berlin.

Privacy Policy of nugg.ad GmbH

This Privacy Policy is intended to provide you with information on our privacy and data protection policies over and above the legal requirement. 

For nugg.ad, the protection of all forms of data is of utmost importance. nugg.ad lives with and from the use of data, but above all from the trust given to us by our customers and our sensitive handling of their data. Our inviolable principles on data protection include the uncompromising respect for the right of informational self-determination of each citizen. 

nugg.ad is uncompromisingly committed to the legal regulations on privacy and data protection in Germany and Europe and, moreover, to perceived privacy requirements. This is why we would like to take this opportunity to inform you about how we handle data at nugg.ad, and the importance of data to our technology.

1. What data do we record and process?

nugg.ad offers website providers a technology that enables them to deliver interest-based advertising. nugg.ad’s interest-based advertising is useful to advertisers because it increases the effectiveness of advertising. It reduces the number of adverts placed, so that you as a user benefit from being shown less advertising, and what you do see is more likely to be relevant to your areas of interest as opposed to random insertion of advertising.

nugg.ad achieves this by using general information based on your internet use. To do this nugg.ad’s technology monitors the usage pattern of internet users by storing a cookie in the browser of your user device with a lifespan of 26 weeks: this means the number of website hits in various subject areas is counted. nugg.ad stores aggregated information about usage patterns with a hashed ID in the nugg.ad system. In other words the specific internet addresses you have visited are not recorded, but nugg.ad stores the frequency of use for various subject areas based on web pages accessed in a cookie (more information about this below under Point 3.). This general information about your internet use can be used by nugg.ad’s technology comprehensively across websites.

Sensitive areas such as religion, health or sexuality are not monitored. Furthermore no other data is recorded. In particular nugg.ad never stores information relating to your name, postal address, email or IP address. We use data protection-friendly technology and a sophisticated anonymisation system, which means that we have no way of finding out who the user viewing a particular page actually is. Data is never passed on to third parties, such as to the local authorities or other companies.

Furthermore nugg.ad carries out surveys of customers on the websites. These surveys are voluntary, unpaid and the user questioned can stop at any point. The information gathered through this means is stored in the nugg.ad system together with a hashed ID.

We will never ask you questions about your ethnic origin, your political opinion, your religious/philosophical views, your trade union activities, your health or your sexual habits. We will also never include these categories when analysing your user behaviour.

Special precautions are taken in the nugg.ad system to comply with the principle of data economy. In particular it is ensured, through an anonymising service operated by an independent party, that no user IP addresses enter the nugg.ad system. Specific technical and contractual arrangements also ensure that this anonymising protection service cannot be circumvented by nugg.ad staff.

2. Target groups and campaign management

nugg.ad identifies relevant target groups for advertising, according to socio-demographic criteria and product interests. We make use of statistical patterns only, which are created by the behaviour of users towards online advertising and editorial content published on websites. To ensure that you are not constantly bombarded with the same advertisements or even feel that they are too intrusive, we count how frequently you are shown an advert in various campaigns. Once you reach a certain level of exposure, you will not be shown any more adverts from that campaign.

3. The use of “cookies”

nugg.ad uses cookies. Of course our cookies do not contain spy, adware, spam or viruses. Our cookies are stored in the browser of your device (for example PC, laptop, smartphone etc.) and have a lifespan of 26 weeks. Both the d-cookie and the dp-cookie are used to analyse target groups and contain the number of page hits in particular subject areas. The ci-cookie is used to store information telling us how often you have been shown a particular advert. The cookies only contain general information about your internet use.

It is not possible for us to trace any information in the cookies back to individual users. In particular we cannot identify a person by name, address or any other data that is directly identifying.

However, of course you have the option of refusing to accept cookies by choosing the relevant setting in your browser, or simply deleting them. There is a short guide to deleting cookies in various browsers on pages 6 & 7.

4. Opt-In/Opt-Out function and Topic Monitor

If you are interested in having advertising even more relevant to your interests displayed on web pages, then you can select an Opt-In here to continue theme-based analysis of your usage habits. If you opt in, the cookie will also be stored on your device’s browser. It will be stored for 1 year. If previously collected nugg.ad cookies (detailed under Point 3) are present in the browser of your device, by setting the Opt-In cookie the following will happen: With your permission the nugg.ad cookie lifespan is lengthened to 1 year (calculated from the moment the cookie is set). Information stored on nugg.ad cookies prior to Opting-In is retained and will be deleted upon the expiration of cookie (maximum 1 year).

You have the right to prevent the recording of information by the nugg.ad system at any time by exercising your right to opt out. If you have already given your consent, you can also cancel it at any time, effective there after. An opt-out will also be stored in a cookie in your browser's device with a lifespan of 10 years, it will be named "nuggstopp", and will be set by "nuggad.net".

Please note that it is not technically possible to detect the Opt-Out if you delete the cookies from your browser.

You can accept or decline online on the nugg.ad homepage or the “My Topic Monitor” page. Click the corresponding button.

The “My Topic Monitor” shows you how nugg.ad has categorised your surfing habits. To do this, the aggregated frequencies of your usage behaviour is read from the cookie, where it is encoded, and displayed in generalised categories. You can find more information on the “My Topic Monitor” page.

5. Data protection

All employees of nugg.ad GmbH who deal with the data mentioned above sign a secrecy agreement in accordance with paragraph §5 of the Federal German Data Protection Law when they are recruited.

In addition, nugg.ad applies technical and organisational security measures in order to protect data from being manipulated, destroyed or lost. 

6. Contact

If you have any questions on the subject of privacy and data protection, you can contact us at any time by sending an email to privacy@nugg.ad. You are also welcome to contact our data protection officer, Christian Pfeiffer, directly (christian.pfeiffer@nugg.ad). 

It may become necessary to update this Privacy Policy in the future, as a result of further developments in our services or the implementation of new technologies. nugg.ad reserves the right to be able to change this Privacy Policy at any time with immediate effect. We therefore recommend you to read the current version of the Privacy Policy again from time to time.

8. Changes to this Privacy Policy

We reserve the right to occasionally adapt this data protection declaration so that it always complies with current legal requirements or to implement changes to our services in the data protection declaration, for example when introducing new services. The new data protection declaration will then apply for your next visit.